Hosted Data Verification (the “Glean & Clean” option)

Have us do secure distribution online for you and use our technology for free. We will manage your campaign and filter through only the best leads and legitimate sales. This saves you from the aggravation of tracking down the source of non-compliant or fraudulent traffic.

Not the Typical “Host & Post”

As a serious brand manager, a stranger asking if he can “host and post” your campaign should send a chill down your spine. They may as well have asked, “Mind if I rob you?” or “Mind if I stuff your system with fake names and fill your merchant account with stolen credit card info?” The immediate, sane answer is and should always be “No!”

The problem with “Host & Post”

As a general rule, “Host & Post” has been code for “co-reg” (co-registration) the evils of which advertisers are now wise to. It sounds innocent enough as consumers are lead down a “path” of offers.

For example, when signing up for “*free” $100 Best Buy gift card, a user might also be offered a variety of related and, more often than not, mostly unrelated up-sells—a newsletter about electronics, a magazine subscription, a coffee club, a diet pill, a wrinkle cream, and so on. This series of offers is the co-registration path.

Poorly Chosen Incentives Lead to Poor Quality for Advertisers

The problem with “Host & Post” and co-registration paths is that they are used to make a quick buck. Random offers slapped together, a gift card dangled as bait, and the lead generation campaigns are filled with users who may or may not even exist or have any real interest in the products.

Without a strategy, user experience quality, or a desire to build a lasting relationship with advertising partners, the result is flimsy at best. Time and money are wasted due to undetected fraud.

Brand Abuse on a Criminal Level

It has been common practice for “Host & Post” marketers to collect the data belonging to the advertisers only to turn around and mail competing offers within the same category or vertical. Say, for example, the co-registration path features an offer for Nike shoes. The hosting company will then take the data belonging to Nike and email that data pool an offer for Adidas. This is a perfect way to ruin the rich possibilities of online marketing and destroy trust with brands.

The (Crisp, Refreshing) Brandojo Way

The "glean and clean" method or hosted data verification, involves the LeadPolicy division where we verify lead quality before sending it to advertisers, considerably raising the quality of leads.
LeadPolicy combines all available data verification methods to qualify leads and sales. It is a one-stop-shop in terms of distribution and verifying user information as it relates to contact and payment methods.

Yes, we need to place your campaign within our system but no, we will not stuff your carefully built brand into a churn and burn co-registration path.

How to get the most out of Brandojo:

1. Let us host and distribute your campaign so you benefit from our filtering system for only the price of the leads or sales
2. Make sure your creatives are fresh, in season and in fashion. The early bird gets the worm and the optimal creative gets the conversion
3. Use InboxLab to mail other complimentary offers to your data that flow with your brand.

Already have an online distribution method but need help improving lead quality?

Use LeadPolicy our extensive verification and fraud elimination system to vastly improve results.

Hop around to our various products to suit your needs. Perhaps you just want to stay in contact with your existing customers. Use InboxLab. Maybe you only need a secure encryption method for email records? Use VanillaEnvelope. Or maybe you want to start an ad network and seek the most up-to-date technology to track publishers. Use PublisherTrack.

Contact info:

Mailing Address:
c/o Brandojo
554 N. Fredrick Avenue Suite 168
Gaithersburg, MD 20877

Email: Question (at) brandojo (dot) com

Phone: 301.518.6719